Create

Core visual and sensory identity

Turn strategy into a recognisable visual and sensory identity that works everywhere.

Discuss this stage

Stage 3 deliverables

Services within create.

Choose one deliverable, a focused package, or the complete stage.

Create · 01

Primary, secondary, and responsive logos

Create a flexible family of logo versions that works across large, small, horizontal, and vertical formats.

Create · 02

Wordmarks, symbols, monograms, and badges

Develop recognisable brand marks and compact identifiers for different applications and levels of prominence.

Create · 03

Logo lock-ups, clear space, and minimum sizes

Specify approved logo arrangements and the spacing and sizing rules that protect legibility.

Create · 04

Colour palettes and colour specifications

Build a distinctive, accessible palette with reliable values for print, screen, and production.

Create · 05

Primary and supporting typography

Select typefaces and define a typographic hierarchy for headlines, body copy, labels, and supporting content.

Create · 06

Icons, pictograms, and data visualisation

Create a consistent visual language for navigation, information, instructions, and quantitative content.

Create · 07

Patterns, textures, shapes, and graphic devices

Design supporting visual elements that add recognition, flexibility, and character beyond the logo.

Create · 08

Illustration and photography art direction

Set a coherent approach to commissioned, stock, and illustrated imagery, including composition and treatment.

Create · 09

Mascots and character design

Create an ownable character that can represent the brand across campaigns, content, and merchandise.

Create · 10

Motion identity, animation, and logo stings

Define how the identity moves, transitions, and reveals itself across video and digital experiences.

Create · 11

Sonic logos, music, and sound direction

Develop a recognisable audio signature and principles for music, voice, and sound selection.

Create · 12

Accessible colour and legibility standards

Check contrast, type size, clarity, and colour use so the identity is inclusive and readable.

Need help with create?