Sustain · 01
Brand launch and rollout plans
Sequence the introduction of the new identity across audiences, channels, assets, locations, and operational priorities.
Sustain
Launch, production, governance, and ongoing support
Protect quality after launch and help the brand remain useful, consistent, and current.
Stage 11 deliverables
Services within sustain.
Choose one deliverable, a focused package, or the complete stage.
Sustain · 02
Internal launch material and staff toolkits
Help employees understand and champion the brand through clear launch communications and practical resources.
Sustain · 03
Brand training and onboarding workshops
Teach teams why the brand works and how to apply its strategy, voice, tools, and standards confidently.
Sustain · 04
Artwork adaptation, resizing, and localisation
Create accurate versions for different sizes, markets, languages, channels, formats, and production requirements.
Sustain · 05
Print buying, proofing, and supplier liaison
Coordinate quotes, materials, finishes, proofs, schedules, and specialist suppliers to achieve the intended result.
Sustain · 06
Production specifications and quality control
Document technical requirements and review output so final materials match approved artwork and quality standards.
Sustain · 07
Accessibility and consistency reviews
Periodically check real-world applications for readability, inclusion, accuracy, and alignment with the brand system.
Sustain · 08
Template creation and brand portal setup
Give teams controlled, self-service access to current files and repeatable formats for everyday communications.
Sustain · 09
Approval workflows and brand governance
Define ownership, review stages, permissions, and exceptions so brand decisions remain efficient and consistent.
Sustain · 10
Asset management and version control
Maintain clear current versions, archive superseded files, and prevent unapproved or outdated assets from circulating.
Sustain · 11
Campaign toolkits for teams and partners
Equip distributed teams and collaborators with approved messages, artwork, instructions, and adaptable campaign formats.
Sustain · 12
Retained design support and brand guardianship
Provide ongoing creative support, quality review, and informed evolution as the organisation and its needs change.
Explore the complete brand development process
Need help with sustain?